Should I scrub my lips every time before I use the lip balm? Weekly once to twice is more than enough for a scrub. But you can use the lip balm as many times in a day as you want. Can we use it on Children? Yes, you can. Just make a patch test to check then use. How often can we use? Nikira lip balm holds the lips moisturized up to 8-10 hours. Duration might differ based on how chapped the lips are. Apply whenever you feel its dry. Does this lip balm improve my lips Colour? Our Nikira Beetroot lip balm makes your lips soft & hydrated with natural colour. No more chapped lips. Continuous usage will improve the lips Colour.  Will this lip balm shade my lips when applied? The lip balm has a pink shade from the Beetroot extracts. Though it doesn't bring any shade/tint on your lips when applied. How to use the Nikira Beetroot Lip Balm? Take a small amount of beetroot lip balm on your fingertip. Apply the lip balm to your lips, starting from the centre and moving outwards.