Decorative Lighting Catalog No.36. Southern Electric Company. Wholesale Distributors. Staunton, Virginia

A wide selection of chandeliers, overhead lighting fixtures generally, sconces, indoor and outdoor, many Art Deco, but also more ornate styles that can be loosely described as Victorian, and the primary material besides the light bulbs various metals, sometimes painted, sometimes hammered, sometimes sculpted and shaped, but also glass the design often actualized by molding the glass into striking shapes. The lighting fixtures here, which we would peg as middle-of-the-road for the time, were generally destined for middle class homes and apartment buildings. The clientele were not furnishing mansions and Fifth Avenue penthouses with these fixtures, other than they might draw upon the catalogue for servant's quarters, lesser rooms, and the like. 4to. 28.5 by 22.5 cm. 53, [3] pp. Profusely illustrated, with color illustrations dominating 19 pages. In fact, the first 53 pages feature illustrations, and after the first page, these are of inventory items. The illustrations generally look as if they were drawn, but they are derived from photographs and thus are a sort of hybrid one sees in many a catalogue from the period. and all the other 53 first pages with illustrations. The general pattern is with the color images, there are three to five fixtures shown in a single frame, the fixtures arranged symmetrically, often a larger fixture at the center. The black and white images, on the other hand, will have just one fixture in a frame, but there are three to six frames on the page. One other distinction between the color versus b/w fixture representations -- the color ones tend to be larger. This changes in the latter part of the catalogue where the frames are dispensed with entirely for the non-color renderings. With many of these pages, there are nine fixtures shown also. One other distinction between the color versus b/w fixture representations -- the color ones tend to be larger. There are also enough color examples to allow the catalogue user to imagine how the similar fixtures shown in b/w will look when seen in person. Cover has minor wear, including a few tiny dings and/or closed tears, entirely trivial. The interior is clean. Title: Decorative Lighting Catalog No.36. Southern Electric Company. Wholesale Distributors. Staunton, Virginia Location Published: Staunton, Virginia, John C. Virdin Company: 1936 Binding: Wraps. Brass Clasps Book Condition: Near Fine Item lbs: 2.00 Item lbs Categories: Trades and Trade Catalogs, Interior Design, Art Deco Seller ID: 20406